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Women’s Swimwear: Where To Find Bikinis And Swimsuits In Hong Kong

Where to get women's swimsuits in Hong Kong
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Time to upgrade your swimwear? Fancy a new-look bikini? Maybe you’re searching for a mama-and-me swimsuit set to strut your stuff at the pool? No worries! You’ll be beach ready in no time with these swimwear stores in Hong Kong.

Searching for something to wear for your next family holiday can be a chore but it doesn’t have to be! We’ve compiled a list of the best swimwear stores in Hong Kong and online that deliver to the 852. These hot summer swimsuit styles have the perfect selections to make you feel easy, breezy, beautiful and ready to hit the beach or pool! From on-trend one-piece swimsuits to bikini tops and separate bikini bottoms, there’s something for every occasion.

This trusty guide to women’s swimwear stores in Hong Kong has been updated with some new spots and our favourite go-to options. Plus, with a few mama-and-me swimming costumes included, you’re sure to find a swimsuit to suit your style! Now that you’re sorted, time to start thinking about the kids swimwear!

Read more: Where To Buy Kids Swimwear In Hong Kong: Swimsuits For Baby And Up

Agent Provocateur swimsuits Hong Kong

Agent Provocateur – “Designer swimwear fit for a goddess”

Lingerie specialist, Agent Provocateur is taking charge and changing up the seasonal trends to bring you a bold swimsuit style. Think plunging necklines, strappy strings and neon pops of colour – a stylish and sexy alternative. Swimwear fit for a goddess? That’s right.

Agent Provocateur,

Read more: Where To Buy Underwear, Bras And Lingerie In Hong Kong

Aerie by American Eagle Outfitters – Women’s swimwear with inclusive sizing

Aerie’s flagship boutique on Queen’s Road Central opened just last year and we couldn’t be more thrilled with its extensive range of swimsuits and bikinis. This store has no retouching of images and inclusive sizing – making it a go-to swimwear store in the city with coverage and support.


Read more: Where To Buy Activewear In Hong Kong

Calzedonia – Colourful bikinis and one-piece swimsuits in unique designs

You’ll find Calzedonia in four locations across the city, with Queen’s Road Central branch located right next to Zara’s flagship store. This Italian shop stocks range of colourful bikinis in unique designs, made from the highest quality materials. We’re lusting after the tropical prints and bright colours! With bikinis, one-piece swimsuits, beachwear and accessories, this is a one-stop shop for your beach-ready look.

Calzedonia, various locations across Hong Kong,

Eres – Effortless women’s swimwear that understands women’s requirements

Trendsetting and daring, the brand fuses an iconic style with custom colours and feminine know-how. The looks are chic, effortless and understanding of women’s unique requirements. Since becoming part of the Chanel group in 1996, Eres has offered gorgeous and intricate lingerie, plus a constantly updated collection of modern classic swimsuits. All Eres styles stem from one philosophy: the Art of the Body – so the designers are continuously improving and mastering cuts that accentuate the natural body.

Eres, various locations across Hong Kong,

Read more: Fashion For Curvy Mums: Where To Buy Plus-Size Clothing In Hong Kong

Women's swimsuits in Hong Kong, Milimilu

Milimilu – Recycled UV swimsuits for women with mini-me options for twinning

Head to Milimilu for comfortable, eco-friendly UV protection kids swimwear made from recycled plastic bottles. Think swim shorts, long sleeve swimsuits, there’s even a selection of Mommy and Me styles if you want to twin at the beach. P.s. we love the flower-power turbans!


Escapade Sports – Activity-based swimwear and wetsuits

Swimwear isn’t all about beautiful bikinis and tan lines. For some serious swimwear, check out Escapade Sports. Whether you’re out to catch a ride on your board, or are just braving the waves for a good swimming workout, Escapade should be your first port of call for activity-based swimwear and wetsuits. Escapade Sports and Leisure also carries the likes of Seafolly, Brooks Heritage and Tom & Tedd for the more casual swimmer!

Escapade Sports, various locations across Hong Kong,

Gourami – Children’s and women’s swimsuits in Hong Kong

Gourami (previously known as Swim & Fitness) in Wan Chai has everything you need to get set for the beach – including swimwear, beachwear, goggles and more – all at reasonable prices, too. Its own branded swimwear line manages to look glam while also being practical, and its in-house brand Kissin’ usually has a range of cute, colourful prints which are perfect for summer! Think, Tankini’s, retro sure swimsuits, surf leggings, swim jackets, bikinis and more. Look out for the New Territories store as well.

Gourami, 176D Johnston Road, Wan Chai, Hong Kong, 2838

Sheer – Luxury one-piece swimsuits, bikini sets, bikini tops and bikini bottoms as separates

SHEER, Hong Kong’s premier lingerie and swimwear store offers more than 35 designer labels – so all you have to do is take your pick! SHEER exclusive Paolita is known for it’s hand-picked luxurious fabrics sourced in Italy and Spain. This London-based resort label offers fun, colourful, head-turning pieces with vibrant prints and flattering silhouettes. From colourful prints, to simple colour blocks, these high-quality pieces are made with style in mind.

SHEER, Shop 310/3F, The Landmark, Central, Hong Kong, 2388 2876,

Ozzie Cozzie – A to F cup bikinis, plus swimwear for all the family

There is something here for the whole family as it not only has items for ladies (with a range of sizes from 8 – 20 (AU/UK) and Booster A cups to underwired DD/E cups!), but also carries stock for men, boys and girls. With popular brands such as Seafolly, Moontide and Sunseeker, you’re sure to find something that you like. The store is in Central though it also stocks swimwear in various other stockists (scroll down).

Ozzie Cozzie, 503 Tak Woo House, 1-3 Wo On Lane, Central, Hong Kong, 2810 1356,

Read more: Where to Buy A Qipao Or Cheongsam In Hong Kong For Mums And Kids

Women's swimwear in Hong Kong, She Creates Stories

She Creates Stories – Mama and kids swimwear sets

With bold prints and trendy matching mama-and-me swimwear, She Creates Stories (based in Discovery Bay) has a small but awesome selection of Australian swimwear for kids and mama alike. There’s sun protection fabric, long-sleeve, zip-up swimsuits, two-piece rash guard sets (with matching hats!), boys swimming shorts and women’s one-piece swimsuits.

She Creates Stories,

Read more: Discovery Bay Family-Friendly Neighbourhood Guide

Marie France Van Damme – Designer one-piece swimwear in Hong Kong

Marie France has actually been living and working in Hong Kong since the 90s, but her store in the 852 is sure to be your one-stop-shop if you have glam travel plans in mind. Her luxury resort wear boasts a wide variety of silk printed caftans, tunics and sexy swimwear, perfect for lounging by a five-star pool. Check out the metals on-piece swimsuits – blingtastic but in a smooth way.

Marie France Van Damme, Shop 3088, Podium Level 3, IFC Mall, 8 Finance Street, Central, Hong Kong, 2883 9088,

MAMÉDIO – Designer bikinis and swimsuits

MAMÉDIO swimsuits are meticulously made with high quality, luxurious, silky soft fabric that will flatter your curves, hug your body in all the right places and make you look (and feel) as gorgeous as ever. Using exclusive, handcrafted prints and gold-plated details, these Brazillian-made suits will be your go-to beachwear every time.

MAMÉDIO, 10/F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town, Hong Kong, 5538

Rigby & Peller – Lingerie stockist to HRH The Queen of England with swimsuit options

This British lingerie specialist (granted the Royal Warrant by the Queen of England – which makes it the official fitter of the queen!) is your go-to store if you want the perfect fit. Stocking uber luxurious brands like Aubade, Primadonna Twist and La Chat that are certain to stay in your swimwear bag for many years to come. Its in-depth fitting services definitely get the Sassy Mama seal of approval. Check out our full review of Rigby & Peller’s fitting services here.

Rigby & Peller, 2 Hysan Ave, East Point, Hong Kong,

Read more: Fashion Websites Offering Free Delivery To Hong Kong

Women's swimsuits in Hong Kong, H&M

H&M – High street fashion favourite swimwear

This summer it’s all about details and cool textures, from crochet tops to patterned bottoms. The collection will have you snapping up a ton of its light bohemian-style dresses to throw on over your new swimsuit too. Plus, with bikinis almost all under $329, what’s not to like?

H&M, various locations across Hong Kong,

COS – Simple cut swimsuits for women in Hong Kong

On the hunt for simple patterned, comfortable and flattering swimwear styles? Definitely check out COS this season. We love the coloured striped bikinis – perfect for jumping off endless junks in summer.

COSvarious locations across Hong Kong,

Marks and Spencer – Women’s swimwear staples with on-trend patterns and classic cuts

A longtime favourite of every generation, British stalwart Marks and Spencer has something for everyone! M&S is particularly good for one-piece swimsuits and bikinis, in both classic and bold designs. If you’re not comfortable showing your midriff, look out for the flattering tummy control innovation that’s conveniently built into many of its swimsuit designs. We’re also fans of the mix and match swimwear options.

Marks and Spencer, various locations across Hong Kong,

Cotton On – Low cost swimsuits with on-trend beach styles

Flirty and feminine swimwear that won’t break the bank? Cotton On is like winning the bikini or one-piece swimsuit lottery! There are tons of options (separately sold, so you can choose what you like) at affordable prices, so you’ll be spoilt for choice. Most of the bikinis are under $300 and are great for on-trend prints, colours and styles. Teens will love these, too!

Cotton On,

Read more: Maternity Wear In Hong Kong And Online Stores That Deliver

International Women’s Swimsuit Stores Delivering To Hong Kong

Women's swimsuits in Hong Kong, J Crew

J.Crew – Effortlessly stylish swimsuits

We simply can’t get enough of J.Crew’s cool but casual style. For a large selection of chic one-piece suits, bikinis and board shorts, it’s definitely worth checking out! Maintaining its reputation as the go-to brand for effortlessly stylish clothes, its swimwear will certainly keep you looking cool by the pool! Its swimsuits are super flattering and come in a wide range of great patterns.


ASOS – Home to thousands of swimsuits and bikinis!

With more than 5,000+ swimsuit styles, available at every price point, you’ll find a huge range of big-name brands at ASOS (including our much loved Topshop…ah we miss it in Hong Kong, sigh). Be sure to check out ASOS’ own swimsuit and swimwear brand that provides mix and match options in every colour, print and style imaginable. For bigger cup sizes, see the +DD selections and ASOS Curve collection.


Net-A-Porter – Luxury fashion swimsuits

We absolutely swoon over the colour-pop shades and unique prints we’re seeing on its site. Think, Stella McCartney, Versace, Zimermann, Eres, Melissa Odabash and a lot more. It’s a shopper’s paradise when looking for designer names, so be sure to check out the sale section for some hidden steals!


Shopbop – Global swimwear brands delivering to Hong Kong

Shopbop offers worldwide shipping, and most orders arrive within a week (pre-COVID at least), logon now to make your purchase from brands including celeb faves: We Are Handsome, Heidi Klein, Mara Hoffmann and Tyler Rose Swimwear. You can also get in on swimwear items from many of its signature international brands.

Sassy Mama tip: the sale section also has some great prices.


Read more: Kids Sunglasses In Hong Kong: Where To Shop For Tots To Tweens

Women's swimsuits delivering to Hong Kong, Bravissimo

Bravissimo – Large range of swimsuits, bikinis and swimwear for mamas with big boobs

If you’re blessed in the boob department, Bravissimo is a great option for larger cup sized bikinis and swimsuits (we’re talking HH+). This UK-based store ships to Hong Kong and takes around a week to arrive. If the items are not the right size, you can return them for an exchange or refund (paying a small fee at the Hong Kong Post Office). But note, you can only return by standard delivery as the customer service team in the UK cannot sign for tracked deliveries. We’ve never had any issues returning items though.

Bravissimo, +44 1926 459 859,

Melissa Odabash – Luxury swimwear and beachwear

Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by one fashionable jet-setter. The pieces are timeless and made from high-quality fabrics – you’ll look stunning on the beach or by the pool! Standard shipping to Hong Kong is around $350. 

Melissa Odabash,

BeachBliss – Women’s beachwear straight from The Golden State

For blissful beachwear straight from California, USA, there’s nowhere better than the aptly named BeachBliss! If you want a little bit more oomph to their swimsuits, there’s a great push-up swimsuit section (many have even graced the pages of Sports Illustrated). Shopping here isn’t cheap though, most of the goods will set you back between $75 to $198 USD, with shipping to Hong Kong calculated on weight, availability of items, exact location and how fast you want it.


Read more: Kids’ Formal Wear In Hong Kong: Flower Girl Dresses, Tuxedo Rentals And More

Editor’s Note: This post was originally published in May 2016, updated in March 2018 by Tania Shroff, and most recently in May 2022 by Alex Purcell Garcia.

Main image courtesy of Getty Images, image 1 courtesy of Agent Provocateur via Instagram, image 2 courtesy of Milimilu, image 3 courtesy of She Creates Stories, image 4 courtesy of H&M, image 6 courtesy of J.Crew, image 7 courtesy of Bravissimo.

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