Your bra and underwear are the most essential and also the trickiest items of clothing to shop for. Whether you’re looking for fashion-forward lingerie from Peach John and Satami or comfortable styles from Calvin Klein and Her Own Words or Intimissi here’s where to shop for lingerie in Hong Kong.
Did you know that an average bra is made up of almost 16 different parts, while larger sizes may be comprised of up to 20? When it comes to buying lingerie, it’s no wonder that we struggle to find the perfect size and fit that is not only flattering but also makes you feel comfortable, confident and sexy. We’ve done the legwork for you and rounded up the best lingerie brands and lingerie stores in Hong Kong.
Avec Amour Lingerie – Stylish lingerie at various price points
We’re always on the lookout for lingerie that makes us feel sexy and empowered. Whether you’re into luxurious and couture or bold and affordable, Avec Amour has got you covered! Here you’ll find a wide range of styles at various price points from renowned international lingerie labels such as Agent Provocateur, Bluebella and Maison Close. Don’t forget to add classic stockings, harnesses or other seductive accessories to your outfit for that extra oomph. Looking for something last minute? Avec Amour is based in Hong Kong, ships globally and has a smooth online shopping experience so your lingerie will be delivered to your doorstep in just a few days!
Tani Comfort – Eco-friendly lingerie and loungewear
Eco-friendly lingerie? Sign us up! Tani Comfort offers modern and timeless pieces that are created using eco-friendly TENCEL™ Lyocell yarn in flattering colours derived from flowers using traditional Japanese botanical dye technology. Us mamas know what a difference it makes to feel comfortable in lingerie; Tani Comfort pieces are made of all-natural, ultra-soft stretch fabric that feels smooth and comfortable against the skin. We love the Green TENCEL™ Lyocell Soft Bra ($390) and Green TENCEL™ Lyocell Panty ($220) made in Japan, which provide timeless and breathable comfort for all shapes and sizes. If you’re a new customer, you’ll also enjoy 15% off all products!
Enjoy an additional 20% off all products while using code SASSYMAMA until 31 January 2023.
Tani Comfort, www.tanicomfort.com
6ixty8ight – Simple and modern lingerie
If you’re someone who wants a simple yet modern look, 6ixty8ight is a great choice. It not only has playful and comfortable designs but is also incredibly affordable, which is a huge plus point when it comes to shopping for attractive underwear!
Wacoal – Online lingerie brand offering a wide range of sizes
Wacoal is a fashion-conscious lingerie brand that carries A to K cups (sizes 28 to 48) in a wealth of contemporary designs. You’ll find luxurious lace detailing and intricate embroidery, plus it also provides helpful size and style guides for finding your perfect lingerie on its website.
Peach John – Japanese lingerie brand in Hong Kong
Hong Kongers love Japanese fashion, so naturally, Peach John is a local favourite! A subsidiary of Wacoal, you’ll find every design from lace, satin and embroidery in various styles including non-wire, strapless, bralette and more. The website is in Chinese so if you’re ordering online, you’ll have to use Google Translate.
Calvin Klein – Extra-soft women’s underwear
Looking for something super comfortable? Calvin Klein offers extra soft stretch cotton women’s underwear as well as some elegant, lacey options. While you’re there, also check out its ultra-comfy woven viscose sleepwear.
Her Own Words – Lingerie brand with a sustainable collection
A lifestyle lingerie brand, Her Own Words has a wonderful mission of bringing together quality, integrity and innovation to design pieces that help its customers feel fantastic. It has a sustainable collection made from post-industrial recycled nylon and biobased padding in a variety of styles and colours.
Oysho – Flattering, fashion-forward lingerie
Let’s face it, sometimes we mums just want something simple (but still with a little flair!). Oysho is Zara’s sister brand that has feminine, flattering and fashion-forward pieces that you’ll absolutely love. Don’t forget to check out its comfortable activewear and sleepwear while you’re there!
Satami – One-stop-shop for all your lingerie needs
Whether you’re looking for everyday comfort, special occasion lingerie or maternity wear, Satami is a one-stop-shop solution for all those who are looking for their perfect lingerie fit. It offers fitting guidance in-store and on its website so you’re sure to find your ideal size from a wide range of styles.
Intimissimi – Fine fabrics in a variety of styles and colours
Buying bras can be expensive, so you want to make sure it’s worth it. Intimissimi makes bras, nightwear, slip dresses and PJ’s in such fine fabrics that you’ll never want to take them off! It has dozens of flattering bra styles in a wide range of seductive colours. Plus, its collections are updated weekly, so you’ll never get bored.
More Lingerie Brands And Stores In Hong Kong
- Sheer – Focuses on fashion and fit, brands available include Hanky Panky, Stella McCartney and more. www.sheer.com.hk
- Raven + Rose – Hong Kong-based brand designed with the idea of embracing women’s natural curves. www.ravenandroselingerie.com
- La Perla – Luxury lingerie brand with slip dresses, corsets, beachwear and more. www.laperla.com
- Braologie – Specialises in half-cup sizes and offers free fitting consultations. www.braologie.hk
- Chantelle – Bold, Parisian chic intimates that are effortlessly elegant. www.sheer.com.hk/chantelle
- Rigby & Peller – Luxury lingerie brand that has been the Queen’s bra fitter for decades. www.rigbyandpeller.com
- Mode Marie – Taiwanese brand providing comfortable and stylish designs. www.modemarie.com.hk
- Bodibra – Handmade lingerie focusing on colour and style. www.bodibra.com
Editor’s Note: Lingerie In Hong Kong: Where To Buy Underwear And Bras was most recently updated in January 2023 by Najuka Redkar.